BLACKPINK have set another record with their song, "Kill This Love".
The YG Entertainment girl group's music video for the song has now surpassed 500 million views, making it the fastest K-pop video to do so. The song was released on April 5 at midnight KST and hit the half-billion views mark in under three months, 20 days and two hours.
BLACKPINK already held the record for the fastest K-pop music video to reach 500 million with 2018's "DDU-DU DDU-DU" which took a little over five months to achieve the same record.
Other BLACKPINK music videos that are already past the half-billion views mark are "BOOMBAYAH" and "As If It's Your Last".
Congratulations BLACKPINK and BLINKS!
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