It's part of UNICEF's #EndViolence worldwide campaign
30 Jul 2019 - 10:18 AM  UPDATED 30 Jul 2019 - 10:18 AM

BTS are asking people to choose kindness in a new campaign video for their LOVE MYSELF initiative, part of their work with UNICEF to campaign against violence towards children and teens around the world.

The video depicts different young people who in a time of struggle, turn to music and their moods visibly brighten as BTS' "Answer: Love Myself" plays. It fits in with BTS and UNICEF's joint campaign for #ENDviolence, that has the message of making the world a better place through music, and by loving yourself and sharing love with others.

The video ends with a message to "Choose respect. Choose support. Choose kindness", and then suggests brightening someone's day with a kind note, online or in real life, and to share the note with the #ENDviolence hashtag.

Watch the video below and start thinking of that note!


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