The partnership aims to take TWICE worldwide
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25 Feb 2020 - 10:30 AM  UPDATED 25 Feb 2020 - 10:30 AM

In an exclusive report from Billboard, it's been shared that JYP Entertainment is entering a strategic partnership with US record label Republic Records to represent TWICE.

Republic Records' roster includes Ariana Grande, Taylor Swift, Post Malone, Drake and more. Through the partnership, the labels hope to bring a new level of K-pop to fans through TWICE.

The details about the partnership haven't been revealed yet, but considering TWICE's growing success in the US and Canada, with their recent TWILIGHTS world tour including US arenas, it's expected the partnership will feed into their next album and promotions.

TWICE join artists such as BLACKPINK, BTS, MONSTA X and ATEEZ among others, as one of the latest K-pop groups to have signed or teamed up with American record labels.

Read the full details and statements from the labels on Billboard.


 

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