Suga's new mixtape titled D-2 and released under his solo name Agust D, came under scrutiny when fans noticed that a sample on the track "What Do You Think?" was the voice of cult leader Jim Jones, who orchestrated the infamous 1978 Jonestown murder-suicide massacre.
In their statement, Big Hit Entertainment stated that the vocal sample was chosen by the producer of the track without any special intent and without knowing who the speaker on it was. The inappropriateness of the content was also not recognised during Big Hit's internal review process prior to release.
The company wrote in their statement: "Big Hit Entertainment has processes for reviewing its diverse content targeted toward a global audience for potential social, cultural and historical issues. However, we are experiencing the reality that there are limits to understanding and correctly responding to every situation. In this case, we were not able to recognise the issue in advance and displayed a lack of understanding about the relevant historical and social issues. We apologise to those who felt uncomfortable or hurt because of this".
The company added regarding Suga: "The artist also feels embarrassed and deeply responsible for a problem that has arisen in an area that he did not consider".
The company has re-released the song without the sample.
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