Fans are targeting hashtags to drown out racist voices online
4 Jun 2020 - 10:19 AM  UPDATED 4 Jun 2020 - 10:25 AM

K-pop fans are getting creative with fancams to drown out racist voices online.

Fans have been spamming right-wing hashtags such as #WhiteLivesMatter and #BlueLivesMatter with fancams and K-pop posts, to the point that the only visible content is K-pop related. The digital flooding means that the hashtags are rendered useless for racist messages to be shared. Fans have been so successful that Twitter has begun categorising the hashtags as 'K-pop'.

It's curated fancam content too, fandoms are taking the time to share images of their fave idols in the colours of hashtags. For example, the influx of blue-haired idols under the #BlueLivesMatter hashtag.

Not only have fans organised through Twitter to take down racist messaging, they also took on the police. Fans went after police department apps which ask for people to submit evidence of protests and looting, and submitted fancams that resulted in the apps shutting down.

When the Dallas Police Department asked for videos of 'illegal activity from protests' through their iWatch app, the deluge of fancams forced the department to issue a statement saying the app was offline due to 'technical difficulties'.

K-pop fans have taken over Instagram too, where hashtags like #WhiteOutWednesday are now filled with fancams and photos of K-pop artists.

Fancams have long been mocked on Twitter for taking over replies with unrelated content, but in this instance K-pop fans have harnessed their digital power to create a disturbance that actively affects the ability for racist messaging to reach an audience.

When they said K-pop fans rule the Internet, they weren't lying.

(Sources: 1, 2, 3)



Hear us on SBS PopAsia Digital Radio

Listen in 24/7 on Digital Radio, by downloading our free mobile app or by streaming live here on our website.

Download the app here:

More Korean artists speak out to support Black Lives Matters movement
Idols are continuing to use their platform to share the Black Lives Matter message
Jay Park, GOT7's Mark, DAY6's Jae and more Korean artists donate & voice support for Black Lives Matter movement
A number of K-pop idols have spoken out in support of Black Lives Matter over the weekend