The decision was handed down overnight by the Eurovision Song Contest Reference Group, which the EBU refers to as the “executive Expert Committee for all Members”.
"The lyrics of the Australian song are presented as two separate words, 'face time' and not FaceTime which is an Apple trademark," the group said in a statement.
"The Merriam-Webster dictionary refers to 'face time' as 'time spent meeting with someone'... so in this case the song lyrics have been cleared."
SBS also confirmed in a statement today that, "In the official lyrics for Sound of Silence submitted to Eurovision, this lyric line is written as lower case 'face time' not referring to a brand."
Watch the official video Dami's song entry:
The Eurovision rules state that: “No messages promoting any organisation, institution, political cause or other, company, brand, products or services shall be allowed in the Shows and within any official Eurovision Song Contest premise.”
It's not the first time a Eurovision entry has been called into question because of this rule, with social network Facebook having made a precious appearance too.
In 2012, San Marino's entry, performed by Valentina Monetta was originally titled ‘Facebook Uh Uh Oh’.
The Sammarinese contingent was forced to rework the lyrics after the EBU ruled that it was a definite breach of the Eurovision contest rules forbidding product placement.
After being changed to ‘The Social Network Song’, the new version had all references to Mark Zuckerberg’s empire removed – which made for some odd lyrics that were still designed to rhyme with Facebook.
In spite of the lyric change, the entry's set design and colours of the performers costumes remained conspicuously similar to that of one specific social network.
This year's contest also saw the Ukrainian song ‘1944’ by Jamala featuring as a source of controversy.
The song’s lyrics actually focus on Joseph Stalin’s mass deportation of 244,000 Crimean Tatars in 1944 – a tragic event that has been equated to genocide by the Ukrainian parliament.
While the song was applauded by many for being moving, it has also been called into question as a breach of the “no political cause” clause in the same Eurovision rule.
Russia for one, was none too pleased about the decision, with Vadim Dengin, the first deputy chairman of the Parliament’s committee on information policy telling the Moscow Times that it was “a strange choice. “
He continued: “I’m sure it is there to once again humiliate Russia. I hope that those in charge of Eurovision do not allow such things on the grounds of their competition.”