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SBS has won two awards at the 2017 Australian Multicultural Marketing Awards, including the Communities Award for the 2017 Lunar New Year campaign and Find the Fire Rooster competition and the SBS National Languages Competition took out the Youth Award.
Minister for Multiculturalism Ray Williams announced the winners of the 2017 Australian Multicultural Marketing Awards (AMMAs) at a gala ceremony at the Sydney Opera House on Tuesday, 28 November 2017.
Presented by Multicultural NSW, the Multicultural Marketing Awards reward innovation and acknowledge businesses that promote diversity across corporate, community and public sectors.
Pip Spilsbury, Acting Director, Audio & Language Content at SBS Radio said, "Congratulations to Mandi Wicks, Uma Sandeep, Deborah Andersson and all those who created, promoted and contributed to the huge success of these two SBS campaigns. Using the closing remarks of Devpaal Singh, Multicultural NSW Youth Advisory Board Member 'the future is bright.'"
Mr Williams said this year’s winners helped break down barriers to promote diversity on our screens and across society.
“With diversity being one of our State’s major assets, multicultural marketing is good for business, good for consumers, and good for our communities,” Mr Williams said.
“All the winners and finalists demonstrated passion and commitment to exploring Australian identity in new, innovative and inclusive ways.”
In NSW, we come from 307 ancestries, practice 146 religions, and speak more than 215 languages.
Surf Life Saving Australia won the Sport Award for its powerful campaign to encourage a diverse range of new members to join.
CEO Surf Life Saving Australia, Melissa King said the organisation has always been a reflection of the community it serves and protects.
“The beach is the perfect melting pot of Australian diversity. As the fabric of our country continues to become more and more diverse, it is important that the fabric of Surf Life Saving evolves too,” Ms King said.
Now in their 28th year, the AMMAs recognise excellence in multicultural marketing and communication, promoting cultural diversity across Australia’s corporate, community and public sectors.
Campaign categories include sport, business excellence, public sector, arts and culture, and communications.