About MadMen

Series Overview

Mad Men, the stylish cult hit comes to SBS. The series revolves around the conflicted world of Don Draper the biggest ad man (and ladies man) in the business, and his colleagues at the Sterling Cooper Advertising Agency.

As Don makes the plays in the boardroom and the bedroom, he struggles to stay a step ahead of the rapidly changing times and the young executives nipping at his heels. The series also depicts authentically the roles of men and women in this era while exploring the true human nature beneath the guise of 1960s traditional family values.

Created, executive produced and written by Matthew Weiner (Emmy Award-winning executive producer and writer of The Sopranos), Mad Men has received wide critical acclaim for its historical authenticity and visual style.

The 13-episode series is set in a period which was then undergoing a creative renaissance. This is America before the loss of innocence, the assassinations, the Vietnam backlash, the Summer of Love. It\'s a time when the workplace was a hotbed of casual, cavalier misogyny and racism, of non-stop all-day drinking, flirting, backstabbing and smoking...

Meet the cast here.

- Awarded Most Outstanding Drama Series at the 60th Annual Emmy Awards
- Best TV Drama and Actor awards at the 2008 Golden Globe Awards


Mad Men has received highly positive critical response since its premiere. Viewership for the premiere at 10 p.m. on July 19, 2007, was higher than any other AMC original series to date. A New York Times reviewer called the series groundbreaking for \"luxuriating in the not-so-distant past.\" The San Francisco Chronicle called Mad Men \"stylized, visually arresting […] an adult drama of introspection and the inconvenience of modernity in a man\'s world\" A Chicago Sun-Times reviewer described the series as an \"unsentimental portrayal of complicated \'whole people\' who act with the more decent 1960 manners America has lost, while also playing grab-ass and crassly defaming subordinates.\".

The reaction at Entertainment Weekly was similar, noting how in the period in which Mad Men takes place, \"play is part of work, sexual banter isn\'t yet harassment, and America is free of self-doubt, guilt, and countercultural confusion.\" The Los Angeles Times said that the show had found \"a strange and lovely space between nostalgia and political correctness\". The show also received critical praise for its historical accuracy – mainly its depictions of gender and racial bias, sexual dynamics in the workplace, and the high prevalence of smoking and drinking.The Washington Post agreed with most other reviews in regard to Mad Men\'s visual style, but disliked what was referred to as \"lethargic\" pacing of the storylines.

The American Film Institute selected it as one of the 10 best television series of 2007, and it was named the best television show of that year by the Television Critics Association[25] and several national publications, including the Chicago Tribune, The New York Times, the Pittsburgh Post-Gazette, TIME Magazine, and TV Guide.


On June 20, 2007, a consumer activist group called Commercial Alert filed a complaint with the United States Distilled Spirits Council alleging that Mad Men sponsor Jack Daniel\'s whiskey was violating liquor advertising standards since the show features \"depictions of overt sexual activity\" as well as irresponsible intoxication. Jack Daniel\'s was mentioned by name in the fifth episode.

Among people who worked in advertising during the 1960s, opinions on the realism of Mad Men differ to some extent. Jerry Della Femina, who worked as a copywriter in that era and later founded his own agency, said that the show \"accurately reflects what went on. The smoking, the prejudice and the bigotry.\" Robert Levinson, one of Weiner\'s advertising consultants, who worked at BBDO from 1960 to 1980, concurred with Femina: \"What [Matthew Weiner] captured was so real. The drinking was commonplace, the smoking was constant, the relationships between the executives and the secretaries was exactly right.\" However, Allen Rosenshine, a copywriter who went on to lead BBDO, called the show \"a total fabrication,\" saying, \"if anybody talked to women the way these goons do, they’d have been out on their ass.\"

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