• A street-side bench is the perfect place for a quick chat (Biancoshock)
This thought-provoking art series brings the Internet to a tiny provincial town stuck in time to look at the real life practices and traditions many of our online platforms are based on.
By
Bianca Soldani

2 May 2016 - 10:54 AM  UPDATED 2 May 2016 - 10:54 AM

In a time where many of us struggle to survive when our smart phone battery goes flat, an art project is reminding us of just how interconnected life was before the digital age.

A perfect example is the provincial Italian town of Civitacampomarano, where the population scarcely tops 400, most of whom are elderly.

It’s a place where a solid wifi connection is something to rejoice about and Facebook hasn’t quite taken off. It’s now also the home of an interesting new art series that looks at how commonly used online platforms and services have their roots in sometimes forgotten real life practices.

For the project, artist Biancostock has transformed the entire 39 square kilometre township into Web 0.0, or the first stage of the Internet that predates its conception.

An outdoor bench is signposted as a place for quick Twitter-like conversations while a convenience store is labelled Ebay and the house of the “old storyteller of the village” is marked as Wikipedia.

Web 0.0 was commissioned as part of the inaugural Street Fest festival in Civitacampomarano that spanned from December to April.

Featuring works from six artists from across Europe, it was designed to reshape the historical streets of the quiet rural town to reflect a more urban landscape.