• Nura Afia stars in a new mascara campaign (Instagram)
"I [grew] up being insecure about wearing the hijab. I never thought I would see Muslim women represented on such a large scale.”
By
Bianca Soldani

3 Nov 2016 - 4:59 PM  UPDATED 3 Nov 2016 - 5:06 PM

A hijab wearing beauty vlogger is the newest ambassador for global makeup brand CoverGirl.

Nura Afia stars in a #LashEquality mascara campaign alongside Katy Perry and Sofia Vergara and is thrilled that the face of beauty in the West is becoming more and more diverse.

She tells Refinery29, "I [grew] up being insecure about wearing the hijab. I never thought I would see Muslim women represented on such a large scale.”

“I hope [this campaign] will show Muslim women that brands care about us as consumers and we're important, especially hijabis. [We] can be featured on TV, [we] can be featured on billboards in Times Square. [We] can be represented."

Nura, who has over 300 thousand followers on Instagram, regularly shares beauty tutorials on YouTube.

Covergirl is joining a larger push in for the beauty and fashion industries to be more inclusive. Rival brand Maybelline this year appointed their first Asian ambassador in Taiwanese model I-Hua Wu alongside fellow recent signing Herieth Paul.

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