• The packets of Skittles handed out at London's Pride Parade on Saturday looked a little different (Skittles)Source: Skittles
One float in London's Pride Parade at the weekend was completely void of colour.
Bianca Soldani

28 Jun 2016 - 10:34 AM  UPDATED 28 Jun 2016 - 10:35 AM

Revellers who flocked to London for the Pride Parade at the weekend noticed something a little different about their confectionery.

Candy giant Skittles ditched their usual multi-coloured packaging and were handing out sweets with a blank design from their similarly black and white float to show their support of the LGBTIQA+ community.

While plenty of big brands have been showing solidarity by adopting the colours of the rainbow flag, Skittles found a clever way to keep relevant by giving theirs up because there can only be one rainbow.

Companies show their true colours with LGBTQI sneakers
Nike, Adidas and Converse have all released new lines to celebrate the Pride Month in the US this June.

In a video statement they said, “So this is kinda awkward, but we’re just gonna go ahead and address the rainbow-colored elephant in the room.

“You have the rainbow … we have the rainbow … and usually that’s just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention – yours. And we’re not going to be the ones to steal your rainbow thunder, no siree.

“That’s why this weekend, we’re giving up our rainbow. But don’t worry, we’ll still be there to celebrate every colorful minute with you, we’ll just be completely starkers while we do it. Have a great day, Pride. From Skittles”.

Tens of thousands people descended on the streets of central London for Saturday's Pride Parade that was given a little more colour by the fact that three uniformed police officers ended the day engaged.

Police proposals at London's Pride parade are cheered on by thousands
“He said yes.”

Two male officers got engaged to each other while a third was marching with his battalion when they stopped in front of his boyfriend, where he got down on one knee and proposed to a resounding applause from onlookers.