There are some things in life that are simply inevitable; A new Star Wars movie will break at least one box office record, Taylor Swift's love life will eternally be in the tabloids, and if there's a new trend taking the world by storm, the Westboro Baptist Church will try to find a way to ruin everyone's fun by using it to promote homophobia.
By now, you've probably realised that Pokémon Go is the new ~it craze~ sweeping the world by storm, so obviously, it was only a matter of time before the bigoted church known for its "God hates Fags" slogans and picketing of high profile funerals got involved.
When Pokémon user "PinkNose" noticed that the Westboro Baptist Church in Topeka, Kansas, is listed in the game's world as a gym - a place where users can battle their Pokémon against one another - he used his Clefairy Pokémon to take over the gym. The Clefairy's name? "LOVEISLOVE". Appropriate, no?
The Westboro Baptist Church was quick to respond, using a Jigglypuff Pokémon to send the message that everyone should "repent or perish".
Speaking to USA Today, Steve Drain, an elder at the church, said: "We try to speak whatever language is being spoken".
"Pokémon Go and sin no more. That's what the lord Jesus Christ said," he adds, without citing a reference for Christ's scriptures on Pokémon Go.
Perhaps we can all agree to react the same way as people who come into contact with Jigglypuff Pokémon do in the series, which is to say we should all fall asleep and let the Jiffypuff get mad that no one is listening to it.