TFW a deodorant company understands trans issues better than the government.
Stephanie Marie Anderson

27 Oct 2016 - 3:57 PM  UPDATED 27 Oct 2016 - 3:57 PM

While the transgender bathroom debate rages on, a new advertisement from U.S. deodorant company Secret is tackling an important message with its new campaign, stating that there's no "one way" to be a woman.

The 30-second ad stars model and artist Karis Wilde as Dana, and depicts the anxiety and fear of a transgender or genderqueer person in a busy public bathroom cubicle, debating whether or not to open the door.

Dana listens to the women chat at the basins, she takes a deep breath, readies herself, and opens the door with her head held high.

As she exits the cubicle, the ad reads: “Stress test #8260 — Dana finds the courage to show there’s no wrong way to be a woman.”


Karis spoke to Queerty about the experience of filming the commercial, saying: “I always have moments of insecurity but I have conditioned myself to act unbothered. While shooting, I allowed myself to feel vulnerable. It terrified me how much I’ve stored all those emotions; I almost cried in the middle of taping.”