Bun Mee Kiwi opened its doors for the first time last weekend—but customers were less than impressed by the casually homophobic menu.
The cafe in Auckland offers a range of variations on traditional Vietnamese bánh mì as well as the option of extra jalapeno peppers “unless you’re a p--f”.
The menu prompted Facebook users to call out Bun Mee Kiwi’s cavalier use of the offensive word.
One wrote: “On what planet and in what century do you think it would be any kind of good idea for your new business to put a homophobic slur on your menu? … Totally pathetic.”
Bun Mee Kiwi responded by saying the word simply described their relaxed brand and “Life’s too short for shit food” motto.
“Woah woah woah people relaxxx.. if the word p--f is offensive we will find a more appropriate word that could fit theme of fast casual straight up no bullshit food that is simple but quality.”
Store manager John Baxter told Gay NZ that he was “deeply apologetic”.
“Obviously we stirred a few people the wrong way, that context in which it was used was not supposed to offend anyone so we’ve done our best to remedy and move forward.”
The menu now reads “Jalapeno, if you can handle the jandle”.