A 90-second advertisement for McDonald's McCafé franchise in Taiwan has both been praised and criticised for its depiction of a young man coming out to his father at one of its stores.
The video, titled "Acceptance", shows the man writing on a coffee cup that he "likes guys". At first it appears that his father walks away in disgust, but he reappears with his own coffee cup message showing his acceptance of his son's sexuality.
It's had more than one million views across Facebook and YouTube since McDonald's Taiwan released it on social media last Friday.
AdWeek reports that the Alliance of Taiwan Religious Groups for the Protection of Family has called for a boycott of McDonald's because of the ads, claiming it is "openly promoting gay issues" to children.
"Even if you want to just take a leak at a McDonald's bathroom, you can't help but feel polluted," a spokesperson for the Alliance told the Chinese Television System (CTS).
There has, however, been strong support for the ad on social media.
Its first female president, Tsai Ing-wen, has been an outspoken gay rights advocate, sharing videos and posting messages of support for same-sex marriage on social media in the lead-up to the country's election in January.
In 2015, a poll commissioned by Taiwan’s Ministry of Justice found a large majority of respondents in favour of same-sex marriage.
A same-sex marriage bill passed an initial reading in Taiwan in 2013, but failed to garner enough support from the then ruling Kuomintang party to go any further at that time.
Taiwan's two largest cities, Taipei and Kaohsiung, also allow same-sex couples to register their relationships for access to some legal rights.