Gucci is following in Burberry's footsteps, announcing it will no longer have separate runway shows for men's and women's fashion.
Marco Bizzarri, the president and CEO of the fashion house, made the announcement at the New York Times International Luxury Conference in Versailles, saying that the brand's decision to merge male and female runway shows would come into effect from 2017.
In February, Burberry announced that it was merging it's men's and women's shows, and that collections would be available for purchase as soon as the show ended. Gucci, on the other hand, will not be following suit in this regard, as making consumers wait six months for the clothes increases the demand for them, according to Francois-Henri Pinault, the CEO of Gucci-owner Kering SA.
Calling the shift a "very natural progression", Bizzarri noted that Gucci's creative director, Alessandro Michele, has in fact always presented his men's and women's collections together.
“Moving to one show each season will significantly help to simplify many aspects of our business," he said of the ever-changing fashion world. "Maintaining two separate, disconnected calendars has been a result of tradition rather than practicality.”
He said it seems only natural to present men’s and women’s collections together.
“It’s the way I see the world today. It will not necessarily be an easy path and will certainly present some challenges, but I believe it will give me the chance to move towards a different kind of approach to my storytelling.”