June is LGBTQIA+ Pride Month in the United States. Originally celebrated as Gay Pride day on the last Sunday of June to honour the Manhattan Stonewall riots of 1969, the events, celebrations, and parades have grown to cover the entire month of June, with people participating globally.
This year, footwear brands are joining in on the celebrations with the release of sneakers printed with the colours of the rainbow flag.
Nike's Be True collection this year incorporates both the rainbow flag and the pink triangle that symbolises gay rights. The collection includes a range of three sneakers and a line of activewear.
"Inspired by the LGBT community and celebrating the passion and pursuit of sport by all athletes”, the offering is designed to attest the company's belief that “diversity creates better communities and fosters innovation and growth”, according to a press release.
They don't come cheap, however, as a multicoloured pair of men's basketball shoes will set you back AU$210.
Adidas teamed up with Stonewall UK to release their Pride Pack at the beginning of the month with items priced from AU$20 to $135.
They include classic black or white sneakers splattered in rainbow colours and T-shirts and singles with paint across the chest.
The items are in “celebration of the spirit of the LGBT community around the world”, but unfortunately for Australian shoppers, they are only available in the US. They also have some female fans voicing concern on Twitter as they struggle to find women's designs.
A subsidiary of Nike, Converse’s 2016 Pride Collection also features a spray of the rainbow flag.
Their hightops feature multi-coloured patterns and matching soles that are designed to serve “as a passionate reminder for universal tolerance, diversity and equality — encouraging the creative community to be their most authentic selves.”
The shoes are priced at AU$120 and available online.