If there's one thing to know about the fashion magazine business, it's that September is the most important month of the year. For the northern hemisphere, it signals the shift from spring/summer fashion collections to autumn/winter fashion collections, as well as being the month that students return to school after a long summer break, making it a big month for advertisers.
Over the years, September issues have become a pop culture ~moment~ in their own right, particularly after the 2009 documentary The September Issue, which follows iconic ice queen and Vogue editor-in-chief Anna Wintour around as she prepares for the release of the biggest issue of the year.
This year, ELLE UK magazine is stepping up the diversity of its September issue, releasing four different covers with three LGBTQIA+ stars on them, celebrating the issue's theme, "The Rise of the Rebel".
The first cover features actress Kristen Stewart - "The Hollywood Non-Conformist" - who recently said that she's not "hiding" her sexuality, but will not be "defining" it for us anytime soon, either.
The second cover girl is actress and director Amandla Stenberg - "The Activist" - who speaks openly about intersectional feminism and being a bisexual woman of colour.
The third cover is Hari Nef - "The Transgender Fashion Model", and the fourth cover is former One Directioner Zayn Malik - "The Poster Refusenik".
The issue aims to celebrate those in the industry who are changing the game, and considering the astounding lack of representation and diversity in the fashion mag game, this is definitely something to celebrate.