Being a celebrity in the modern world is all about cultivating a personal brand that both reflects your personal aesthetic and gives your fans the opportunity to make you filthy rich through merchandise profits.
Like Beyoncé's Ivy Park line and Hilary Duff's gone-but-never-forgotten "Stuff by Hilary Duff" range, having your own fashion line is a sign that you have truly ~made it~, so honestly, it was only a matter of time before recently out heartthrob and Arrow actor Colton Haynes released his own fashion line.
Released overnight on his website and available worldwide, the line features t-shirt, crop tops and baseball caps that say "DADDY" and "anxious", as well as t-shirts that feature Haynes' face.
Although these items are limited edition, to go along with the launch of Haynes' website, the model-turned-actor is launching a full fashion brand at the end of the year, also, which is good news for fans who have missed out on the limited edition items that have already sold out.
What a time to be alive.