Last week, the Japanese Ministry of Health, Labour and Welfare announced that they'd recruited a very special new spokesperson to educate young people about STIs—Sailor Moon herself.
The project, which is approved by and in collaboration with Naoko Takeuchi - Sailor Moon's creator - features Sailor Moon branded condoms, as well as an information pamphlet on how to protect yourself from STIs, the importance of early detection and treatment.
The catchphrase of the collaborative project tweaks Sailor Moon's iconic catchphrase - "in the name of the moon, I'll punish you!", altering it to "if you don't get checked, I'll punish you!"
The press release from the MHLW announcing the collaboration states that the infection rates of syphilis have more than quadrupled in Japan over the past 5 years - from 621 cases reported in 2010 to 2,697 in 2015 - and attributes this number to a general lack of sex education.
The pamphlet emphasises the importance of getting checked and treated, information and statistics on STIs, and lists where to find clinics, as well as basic information on how to protect yourself.
So far, the reception to the condoms seems like a mix of bemusement and excitement.