• A new Danish advertisement has spread a powerful emotive message on transgender acceptance within families this holiday season. (Elgiganten Denmark)Source: Elgiganten Denmark
A new television advertisement by Danish electronics company Elgiganten Denmark has received high praise after spreading a heartwarming message of trans acceptance.
Shami Sivasubramanian

14 Dec 2016 - 1:05 PM  UPDATED 14 Dec 2016 - 1:05 PM

A new Danish advertisement has spread a powerful message on transgender acceptance within families this holiday season.

In an ad, titled ‘Let the Gifts Talk’, a young transgender woman is home with her parents for Christmas. The atmosphere is tense.

The father then passes his trans daughter a gift; she accepts it nervously.

On unwrapping the present, it’s revealed the gift is a hair straightener. The gift signifies the father's steady acceptance of his daughter’s transition.

The ad first debuted on Danish television last week.

“The most important thing with a Christmas gift is that it really means something to the recipient,” the company tells Pink News. “They can say small things, but also big, important, beautiful and inspiring things.”

Viewers have responded with comments of praise towards the electronics company, commending them for their progressive and touching message.

One viewer says, "First time I’ve ever seen anything about transgenderness in a Danish commercial during prime time. I was so happy I had to go find it on YouTube, just to watch it again. I’m this close to crying tears of joy!"

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