Global cosmetics company Lush is being praised for featuring same-sex couples in their latest advertising campaign.
The Valentine’s Day ads— featured on their website and social media —show same-sex couples enjoying bubble baths.
Twitter users have shown their love for the LGBT+ positive campaign with one user commenting, “TWO WOMEN TOGETHER IN A TUB ON YOUR HOMEPAGE, RIGHT? This is giving me life”.
In July 2015, Lush teamed up with All Out to create the #GayIsOk campaign. Over 100 000 bars of gold sparkly soap —bearing the hashtag— were sold in Lush stores, raising nearly half a million dollars for LGBT+ causes.
May we all have a happy Valentine's day, complete with representation!