• Proenza Schouler's pre-autumn campaign is the latest fashion label to promote transgender inclusivity. (Proenza Schouler / Instagram)Source: Proenza Schouler / Instagram
Proenza Schouler's pre-autumn campaign is the latest fashion label to promote transgender inclusivity.
By
Sam Carroll

21 Apr 2017 - 5:00 PM  UPDATED 21 Apr 2017 - 5:03 PM

The New York based womenswear and accessories brand - founded by Jack McCollough and Lazaro Hernandez - hired models Torraine Futurum, Marcs Marcus and Stav Strashko to advertise their latest collection.

Their casting came about after they hired photographer Ethan James Green to shoot the campaign. Inspired by his earlier work, McCollough and Hernandez asked him to use models he had previously worked with.

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“We have admired Ethan’s work for a while now and have many mutual friends in New York. Ethan's way of capturing distinct personalities in a socially conscious and progressive way and his strong connection with New York and its underground subcultures is something we respect," the duo told Refinery29.

Green called on the trio, with the campaign not drawing attention to their gender identity with the refreshingly different casting not the focus, something we hope will increasingly become the norm.

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"It’s a closer step towards people acknowledged as people, and not their cultural-assigned birth labels. It’s a chance to push the envelope and emphasise the question: should clothing be gendered at all?"

The fashion world is becoming openly more accepting of diversity, with Australian Madeline Stuart, who lives with Down syndrome, making headlines earlier in the year with the launch of her fashion label at New York Fashion Week.

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