• Laverne Cox (Getty Images, WireImage)Source: Getty Images, WireImage
"You can't be what you can't see."
By
Samuel Leighton-Dore

9 Mar 2018 - 3:49 PM  UPDATED 9 Mar 2018 - 3:54 PM

Following this week's announcement that Mattel would be releasing 17 new dolls modelled after inspirational women from history and present-day, fans have begun a petition to have the first transgender Barbie become a reality - inspired by none other than actress Laverne Cox.

Fans argue that a transgender Barbie Doll would do wonders for representation and visibility.

"Let's show Mattel our numbers," Jason Preston, the petition's founder, said on Twitter.

"Representation matters!"

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Earlier this week, Lisa McKnight, the Senior Vice President and General Manager of Barbie, said she understood the importance of diversity for the Barbie brand.

"As a brand that inspires the limitless potential in girls, Barbie will be honouring its largest line up of role models timed to International Women’s Day because we know that you can’t be what you can’t see."

The new "shero" Barbies, which were released in time for International Women's Day, include US Olympic snowboarder Chloe Kim, Wonder Woman director Patty Jenkins, Australian conservationist Bindi Irwin and world-renowned artist Frida Kahlo.

You can sign the petition here.