• SXSW 2016 panel using Samsung VR headsets (Getty Images)Source: Getty Images
Porn company Naughty America's collaboration with Samsung is giving attendees of SXSW Interactive festival in Texas a kinky VR experience.
By
Sophie Verass

16 Mar 2016 - 10:48 AM  UPDATED 16 Mar 2016 - 10:53 AM

Patrons at South by South West have come to Austin, Texas for the latest in revolutionary interactive media - film screenings, gadget debuts and this years’ "highlight", virtual blow-jobs.

Samsung’s range of Virtual Reality (VR) headsets are giving attendees more than what the average conference pass allows for, by using content courtesy of pornography production company giants, Naughty America.

Dozens of patrons have been gathering in a circle of curiosity in the dusty backyard of the Craftsman Bar venue, eager to see what lurks behind the lenses. The Naughty America’s successful exhibit suggests that VR may have a bright future getting people’s rocks off - at least for now.

SXSW is known for showcasing the next fad in popular culture. The expo is responsible for the traction of popular websites like Wikipedia, Twitter, and Facebook, and the exhibition even premiered the film, ‘The Hurt Locker’ in 2009, which went on to win the Academy Award for Best Picture the following year.

As we transition into the year of the monkey, some serious monkey business enters the technical sphere. It’s time to thump on a pair of hefty robot goggles, some matching plastic earmuffs, and sit back and relax. Owners of a VR headset are in for one wild ride.

On the outside, gadget geeks at SXSW may look like they’re wearing a poorly executed Stormtrooper costume, but on the inside, they’re diving into a state-of-the-art pornography experience. Naughty America has created a high quality Point-of-View video where “seasoned pros” as company CIO Ian Paul calls them, deliver a realistic ‘it’s like you’re really there!’ sexual fantasy designed to satisfy even the pickiest POV porn lovers.

It’s one small step for next-generation pornography, but could it also be one giant leap for the home entertainment industry?

It’s widely thought that the pornography industry is responsible for many of technology’s popular achievements including VHS and video equipment, digital cameras and DVDs.

Throughout the history of modern media, the large number of people using home entertainment for pleasure purposes has given companies the kick-start that would see their products and merge them into mainstream leisure.

For example, VHS' were once thought to be an expensive luxury until the early-80s, when the popularity, support and demand from porn makers, watchers and enthusiasts throughout previous years enabled tech companies to manufacture videos and VHS accessories, consequently making them cheaper and more accessible to the wider public. The same thing happened with pay TV and BluRay discs. James Cameron’s Avatars were naked for a reason.

Like flying cars, feasible VR has long existed only in the scripts of cheesy dystopian 1980’s films. But now, instead of some cybertronic vortex that is an upgrade of a viewfinder toy, VR manufacturers, like its predecessors, are capitalising on masturbation and showing the public the extreme possibilities of new age entertainment.

SXSW’s most recent craze suggests that we could start seeing VR headsets in sex venues like LA’s infamous The Pleasure Chest. But will they soon be in every family home, next to the VHS player, the DVD player and the stack of BluRays? The cautionary tale of 3-D entertainment indicates it's probably too soon to tell.

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