Following Gillette's decision to tackle toxic masculinity in their advertising, another shaving company has raised the industry standard for diversity and representation.
US-based Harry’s Shaving Company has just released a new ad which casually features a trans man shaving, with the narrator driving home the brand's inclusive message: “You can shave to feel like you.”
Titled ‘Shave, or Don’t’, the ad highlights the many reasons people choose to shave - or choose not to - as well as the transformative power of presenting your authentic self.
“Back in the day, men couldn’t always shave. Back in another day, men had to shave. Somewhere in between is a very nice thing: a choice," the narrator tells us.
It continues: "Now you can shave just a little. You can shave a lot. You can shave to stand out. You can shave to blend in. You can shave when you have a second. You can shave to save a few seconds.
"You can shave to feel like you. You can shave to feel like another you. You can shave because you’re finally, finally home. Or you can shave – maybe later.”
Last year, the well-known company released their Shave with Pride campaign to help celebrate Pride Month, with 100 per cent of the profits going to LGBTIQ+ causes.