• A trans man has been featured in an advertisement for Harry's Shaving Company. (YouTube)
"You can shave to feel like you. You can shave to feel like another you. You can shave because you’re finally, finally home."
By
Samuel Leighton-Dore

18 Apr 2019 - 10:48 AM  UPDATED 18 Apr 2019 - 10:48 AM

Following Gillette's decision to tackle toxic masculinity in their advertising, another shaving company has raised the industry standard for diversity and representation.

US-based Harry’s Shaving Company has just released a new ad which casually features a trans man shaving, with the narrator driving home the brand's inclusive message: “You can shave to feel like you.”

Titled ‘Shave, or Don’t’, the ad highlights the many reasons people choose to shave - or choose not to - as well as the transformative power of presenting your authentic self. 

“Back in the day, men couldn’t always shave. Back in another day, men had to shave. Somewhere in between is a very nice thing: a choice," the narrator tells us.

It continues: "Now you can shave just a little. You can shave a lot. You can shave to stand out. You can shave to blend in. You can shave when you have a second. You can shave to save a few seconds.

"You can shave to feel like you. You can shave to feel like another you. You can shave because you’re finally, finally home. Or you can shave – maybe later.”

Last year, the well-known company released their Shave with Pride campaign to help celebrate Pride Month, with 100 per cent of the profits going to LGBTIQ+ causes.

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