Venezuelan President Nicolas Maduro has urged women to limit their use of hairdryers in a bid to save power as the country's energy crisis persists.
During a press conference, President Maduro asked women to restrict their use of the styling tools to "special occasions."
“I always think a woman looks better when she just runs her fingers through her hair and lets it dry naturally. It's just an idea I have."
The president also urged citizens to make other lifestyle changes to conserve energy, such as hanging their clothes out to dry instead of using a tumble dryer.
He also announced a decree giving state employees Fridays off for next 60 days, in a more desperate attempt to offset the energy shortage.
However not everyone is readily adopting the president's suggestion. South American women are known for their thick luscious locks, making some people sceptical of how effective the President's words will be.
Venezuela has grappled with blackouts for year, with the capital city of Caracas shutting down from time to time due to these widespread power losses. Some rural areas in the country still live mostly in darkness,
The energy crisis is also affecting other economic facets of life, resulting in food shortages and congestion at local supermarkets.