Red head and freckled commuters have been fuming in London after dating website Match.com published an ad labelling their naturally distinctive features “imperfections”.
The campaign features a flame-haired woman’s speckled nose and steely gaze above the tagline “If you don’t like your imperfections, someone else will”. A plethora of complaints – mostly vented via Twitter – have led to the company promising to remove the ads which were seen at various underground stations.
They also issued an apology in a statement that read, “We believe freckles are beautiful. The intention of our 'Love Your Imperfections' campaign is to focus on the quirks and idiosyncrasies that people wrongly perceive to be imperfections - this can include freckles, a feature that is sometimes seen as an imperfection by people who have them.
"We're sorry if this ad has been interpreted in a different way and we apologise for any offence caused, this was not our intention.”
It seems curious that the dating platform would pick on freckles, particularly because they’ve lately been embraced by beauty companies. People who haven’t been blessed with them are even drawing on temporary freckles and TopShop have even released a “freckle pencil” to cash in on the demand.
Late last year a kickstarter campaign was launched to get a product called Freck Yourself off the line and the newest thing could soon be rainbow freckles according to some very colourful Instagram accounts.
So, it seems like people had already been embracing "imperfections."