After yet more reports of Chinese nationals behaving badly overseas, there has been a renewed push to reign in unruly travellers.
A National Tourism Administration sponsored campaign aimed at arming would-be tourists with some useful behavioural guidelines was launched last week.
Bound by their message of “Civilised tourists, plus points for the Chinese”, an estimated 10,000 travellers gathered at local tourist attractions to show their support for the cause.
The initiative follows a series of recent efforts to encourage respectful behaviour after Chinese citizens were caught brawling, urinating in public and damaging landmarks while on holidays.
As recently as last week, a Japanese presenter suggested a Chinese-only zone was needed around some of their iconic cheery blossom trees after some visitors were accused of breaking branches.
In 2015 the Chinese government began naming and shaming some of the top offenders and began placing people on a blacklist after they failed to adhere to the 64-page Guidebook for Civilised Tourism.
They also broadcast a Civilised Panda Travel Services ad in late 2014 that saw a badly-behaved panda reprimanded for disturbing the peace in Sydney.