Australian women's fashion label, Gorman, has come under fire after posting the following picture of a Chinese factory worker on their Instagram page.
The caption shares the a comment from a C.Partners factory worker in China, named Liao, who helps make Gorman clothes.
"Hi, I'm Liao, a knitter at C.Partners factory in China. I have been working here for 6 years. I love gormans knit designs, especially the colours."
The post also points out how Gorman are "particularly proud of the ethically sourced non-mulesed merino knits" their workers have produced.
"Hi, I'm Liao, a knitter at C.Partners factory in China. I have been working here for 6 years. I love gormans knit designs, especially the colours." - reads Gorman's Instagram post.
In what was clearly intended to be a positive marketing move on the clothing company's part, the comments that followed the post reflected a rather upset and offended consumer audience.
Gorman and its parent company Factory X recently failed a Baptist World Aid report on ethical manufacturing practices. Their F grade in the report even spurred this change.org petition pushing for more ethical manufacturing standards within the company.
Gorman responded on the Instagram comment thread with the following: