• The Aussie fashion brand is in hot water after posting a pic of a Chinese factory worker on their Instagram (Gorman.com)Source: Gorman.com
Gorman has come under attack after posting a picture of a smiling Chinese factory worker in one of their offshore warehouses.
By
Shami Sivasubramanian

27 Apr 2016 - 3:53 PM  UPDATED 27 Apr 2016 - 3:59 PM

Australian women's fashion label, Gorman, has come under fire after posting the following picture of a Chinese factory worker on their Instagram page.

 

 

The caption shares the a comment from a C.Partners factory worker in China, named Liao, who helps make Gorman clothes. 

"Hi, I'm Liao, a knitter at C.Partners factory in China. I have been working here for 6 years. I love gormans knit designs, especially the colours."

The post also points out how Gorman are "particularly proud of the ethically sourced non-mulesed merino knits" their workers have produced.

"Hi, I'm Liao, a knitter at C.Partners factory in China. I have been working here for 6 years. I love gormans knit designs, especially the colours." - reads Gorman's Instagram post.

In what was clearly intended to be a positive marketing move on the clothing company's part, the comments that followed the post reflected a rather upset and offended consumer audience.

 

Gorman and its parent company Factory X recently failed a Baptist World Aid report on ethical manufacturing practices. Their F grade in the report even spurred this change.org petition pushing for more ethical manufacturing standards within the company. 

Gorman responded on the Instagram comment thread with the following: