Whether it’s for tips on how to emulate her glossy hair and incredibly toned body, or just a desire to have a sneak peek into how the other half live, women seem to gravitate towards Gwyneth Paltrow’s lifestyle blog.
Since its inception as a humble weekly newsletter back in 2008, Goop has ballooned into a mammoth online platform where the actress shares her favourite products and health-conscious recipes along with selection of "expert" mindfulness, fitness and travel advice.
Polarising at the best of times, the blog has long fielded criticism for being out of touch and geared toward the wealthy echelons of society who can afford to be luxurious and starving. And the latest offering is a perfect case in point.
The latest example is Goop's list of “non-so-basic sex toys” this week, which included an AU$726 whip and a 24 carat gold dildo which you can purchase instead of a down payment on a house for US$15,000 (or AU$20,400 on this side of the world).
Yet perhaps more concerning is an accompanying Q&A with a Dr. Maggie Ney in which they discuss whether latex condoms are “bad for us” and list the very scary sounding toxins they contain which could potentially be absorbed by the very permeable vaginal walls.
Naturally, Dr Ney suggest swapping out your regular brand of condoms for “vegan, paraben-free, glycerin-free, Nonoxynal-9-free, and benzocaine- and lidocaine-free” ones, if they even exist.
Paltrow, features many similarly eyebrow-raising reads on the website and if you follow her instructions for the “perfect cup of coffee”, your morning brew will be costing you significantly more than the $4.50 you hand your local barista.
The key is obviously in having the perfect equipment and adding up the price of your organic cotton filters, long spouted kettle, “good” coffee beans, coffee scooper, grinder, pour-over dripper cone (which looks suspiciously like a tea cup with a hole in the bottom), and of course a scale (to properly determine the “perfect ration of beans to water”), you’ll have racked up a bill of just under $870.
The actual mug to drink it from isn’t included but the process at least will look pretty.
Here are some other indispensable gems we found while trawling through her blog – and yes, if you’re interested in doing a spot of shopping, you can head online to buy any of these.
Pelvic floor exercise tracker - AU$270
Oxidised bronze candlestick - AU$733
Woven throw - AU$340
Deodorant - AU$26