After welcoming Tanzanian supermodel Herieth Paul, into their ranks earlier this year, Maybelline are further diversifying their portfolio of global ambassadors with the appointment of Taiwanese beauty I-Hua Wu.
Although the cosmetics powerhouse have previously signed models of Asian descent, Wu will be the first to represent the brand in ads distributed across the globe.
Taking to Instagram to announce the exciting news, the stunning 21-year-old writes: “I have been keeping this secret for so long! Finally I can publish now! So excited!! Thank you @maybelline”.
She adds to The Cut that she’s thrilled at the opportunity to shine a spotlight on her small country.
“It’s so special that I can represent Taiwanese models and bring them some attention," she says.
“Outside of the US, there are few Taiwanese models. It’s mostly models from other Asian countries.”
And weighing in on the widespread beauty ideal in many Asian nations of pale skin and large eyes, Wu says that until very recently, she too tried to conform and regularly wore contact lenses that made her eyes look bigger.
“I like to observe other people. I saw that other people were beautiful, and it wasn’t because their skin was white or they were wearing special contact lenses,” she reflects.
“It’s helped to see lots of different type of beautiful. It doesn’t matter if your eyes are big or your complexion is white — people don’t care. As long as you think you’re beautiful, you will be beautiful.”
The girl from Tainan will now team up with current global ambassadors Jourdan Dunn, Gigi Hadid, Christy Turlington, Emily DiDonato and latest signing Herieth Paul, in her new role.