• Noor Tagouri models a shirt and cap from her clothing line The Noor Effect, which aims to draw attention to human trafficking. (Lis'n Up Clothing)Source: Lis'n Up Clothing
Now you can do some good while you look good.
Alyssa Braithwaite

2 Jun 2016 - 1:36 PM  UPDATED 2 Jun 2016 - 1:36 PM

When it comes to making a fashion statement, 22 year old Noor Tagouri has more to say than most.

Tagouri, an American journalist and social media force who dreams of being the first hijabi news anchor in the US, has teamed up with Boston streetwear brand Lis’n Up Clothing and Australian anti-human trafficking charity Project Futures to draw attention to human trafficking with a new fashion line, The Noor Effect (‘Noor’ means light in Arabic).

Human trafficking occurs when people are forced into exploitative situations for profit, including forced labour, sexual exploitation, domestic servitude and child soldiers.

It’s estimated that nearly 21 million people are trafficked around the world today, but trafficking is often a hidden crime.

Tagouri hopes to make it much more visible.  

The Noor Effect shirts, hoodies, beanies, caps and jackets feature the word “Girl” backwards and crossed out, which was inspired by a quote from Jean-Michel Basquiat, one of Tagouri’s favourite artists: “I cross out words so you will see them more”.

“I decided to cross out the word ‘GIRL’ in an effort to ‘see our girls more’,” Tagouri wrote in a piece for Huffington Post.

“The goal is so they ignite conversations and awareness for people all over the world. With the mission and vision of combatting trafficking and empowering women, we wanted to take a step forward in forcing people to have that uncomfortable conversation of what is really happening to millions of girls, from objectification, to the buying and selling of bodies for sex.”

Tagouri also penned a poem at 3am one night, which is printed on the back of the hoodies and shirts.

The Noor Effect
To ignite the blazing fire that is our girls.
Replace barcodes on bodies with those on books.
You can never sell her soul but society can profit from her thoughts.
Enlightenment and education to break free from the shackles of objectification.
She is a force to be reckoned with.
No longer held back because she has a voice and a passion.
She belongs to no one but herself.
Listen to her. Learn from her. Love her.
And there will be Noor.

Half of all the proceeds from the clothing line will go to Project Futures, who will pass it on to their Cambodian impact partners the Cambodian Children's Trust and AFESIP Cambodia.

We were so excited when we found out about #TheNoorEffect line!," Rhiahne Ralph from Project Futures told SBS. 

"It aligns so well with our goal to make it as easy as possible for everyone to get involved with the fight against human trafficking.

"It really is incredible that by simply buying these pieces you are helping to empower people- all the way from America, Cambodia, Australia! As it comes into winter here in Australia, we can't wait to sport our new beanies!"