When we think cross-stitching, we think homely women from the 1950's sitting in their rocking chair working on a patch quoting their favourite bible verse.
But home decor business owner, and cross-stitching enthusiast, Olivia Montoya, thought 'Hotline Bling' instead.
Enter Koe-Zee: Montoya's passion-turned-home decor business established alongside her friend Kerianne Halpin. The business, which sells its wares on Etsy, features quirky, eye-catching cross-stitched patterns inspired by pop culture.
Based in Seattle, Koe-Zee's catalogue includes designs of memes, emojis, and other iconic pop culture references.
“There is a comfort that comes with working with the traditional style and a lightheartedness with the images we create that I love,” Montoya tells Mashable, elaborating on how Koe-Zee is subverting the traditional view of cross-stitching.
Koe-Zee also does a lot of custom work for client. However it means delivery time frames differ per project. Characters or lyrics take only a few hours, Montoya says. However scenes from nature, which can involve several colours, can take a full day to finish.
Koe-Zee's Instagram page features all their designs as well as some behind-the-scenes snaps of Montoya and Halpin's creative process.
Check out more of their punchy patches below: