Plus-size retailer Torrid are being hailed for their latest denim campaign, which features 11 multicultural women showing off their curves.
The American fashion label, which ships to Australia, selected models, employees, customers and actresses in the advertisement to highlight the diversity of their brand.
Torrid sells clothes in sizes 10 through to 30.
Among the women in the denim campaign is Orange is the New Black actress Adrienne C. Moore, who has previously spoken about how she has come to love her body.
“We’re in a society that promotes a certain type of body image as being beautiful. To be other than that is to be seen as not attractive, or, dare I say, ugly,” Moore has told Buzzfeed. "I have rolls, and I got stretch marks."
"I just want to be healthy, and I just want to be happy. When I look in the mirror, I look at all my rolls and my stretch marks and my saggy boom-booms. I'm like, 'I love it; I love you'."
The inclusive campaign has been warmly welcomed on social media.