Commenting on a woman’s body has been an issue of mainstream society for centuries. But one British artist and designer believes enough is enough.
Jojo Oldham, of Lovely Jojo’s, has created a dress tackling the issue and making a stand against objectifying women.
The white bodycon dress is painted in both negative and positive comments she’s received about her body throughout her life.
The dress includes comments like “goddess”, “a smile that lights up the world”, “bangin’ curves”, “mighty fine ass”, “shotputters thighs”, “porky”, “beefy”, and “big butch arms”.
“As a child I noticed the differences between my body and other children's, but it wasn't until a kindly older lady told me not to worry about being a bit plump, and that the weight would fall off me as I got older, that I ever thought to worry about my the way I looked,” she writes on her blog.
For Oldham, 31, the dress makes an important comment about female objectification, and the way society continually seems to focus on a woman’s looks over the content of her character. But it is no way a “vanity project” or “pity party”, she says.
The dress and her blog post are more of a personal reflection on her journey as a woman who’s faced comments on her body, a situation she says is similar to what many other women have experienced.
“I don't think I'd ever felt self-conscious about my legs until I was seventeen and a male friend remarked in the taxi home from a night that I probably shouldn't wear dresses as my legs weren't that nice,” she recalls. “A few weeks later, another male friend looked perplexed as he cast his eyes over my legs and asked me if anyone had ever told me I had really weird knees. They hadn't.”
Oldham’s site, Lovely Jojo's, sells several custom graphic tees, sneakers, and printed works of art. However, this dress is not for sale.
“I've reached a point in my life where I finally feel at peace with my body. I still long to be in just one photo wearing a sleeveless top where my upper arms don't look like giant hams,” she writes. “But I am very happy with my lot.”