• Actor Gregg Sulkin in a Grab Her By The Brain cap. (Twitter/Gregg Sulkin/Grab Her By The Brain)Source: Twitter/Gregg Sulkin/Grab Her By The Brain
How about not grabbing women at all?
Alyssa Braithwaite

21 Oct 2016 - 4:38 PM  UPDATED 21 Oct 2016 - 4:41 PM

When US Republican nominee Donald Trump was caught on video making derogatory comments about women and bragging that he would "grab them by the pussy",  many were outraged.

One group decided to start their own campaign to counter it, calling it "Grab Her by the Brain"

Founded by "American entrepreneur, activist and domestic violence survivor" Elizabeth Ariosto and a group of like-minded individuals, it is described as a movement...dedicated to empowering females of all ages".

The campaign attracted a lot of attention when one of the campaign ambassadors, actor Gregg Sulkin from MTV's Faking It and Disney Channel's Wizards of Waverly Place, tweeted a photo of himself wearing a hat bearing the slogan and said he was "honored to take part".  

But while their hearts might be in the right place, the campaign was perhaps not thought through fully, and people on social media are not impressed. 

The caps are being sold for $21, and the website says proceeds will go to an anti-bullying charity called Boo2Bullying

SBS has sought comment from Grab Her By The Brain's founder Elizabeth Ariosto.

But after finding himself caught in the middle of the controversy, Sulkin has responded on Twitter. 


Comment: We need a new kind of 'gentleman' to step forward
"What we have is in fact a problem with men, and how they think of women. We need to change men."
How is the gender pay gap the result of a life 'choice'?
Comment: Men who say the gender pay gap is a result of women’s life ‘choices’ overlook the fact that their work-related decisions are frequently driven by factors other than freedom of choice.
Russell Brand says he's not going to "impose gender" on his baby
He also said that he may name the child "Jesus Three".