The internet fired up after reports circulated that US star Gabrielle Union was told her changing hairstyles were "too Black" for America's Got Talent audiences, with support for the actress culminating in the #BlackHairChallenge.
Union was reportedly cut as a judge with the American reality TV show, with suggestions she was "too vocal" on racism and diversity at the network, including critiquing a joke made by comedian Jay Leno on Asians and dog meat as reinforcing racial negative stereotypes.
According to Variety, producers also reportedly gave the star repeated notes on her appearance, including the advice her hair was "too black" for television audiences.
Twitter lit up with the hashtag #BlackHairChallenge hashtag in response to the news, with women sharing images of themselves with a variety of hairstyles.
The star said she was "humbled" by the support.
"So many tears, so much gratitude. THANK YOU! Just when you feel lost, adrift, alone...you got me up off the ground. Humbled and thankful," she wrote.