Egyptians and Filipinos prefer six-packs, while in the US, they prefer their men with broad chiseled shoulders and extremely-styled hair. Or at least, that’s the impression you get from the retouching standards of graphic designers in this project.
UK-based website Online Doctor Superdrug commissioned graphic designers from 19 countries to produce their own version of an attractive man using Photoshop. As it turns out, women and men fall victim to the same harmful beauty standards.
Inspired by journalist Esther Honig’s 2014 Photoshop series ‘Before and After’, the project took a New York photographer’s self-portrait and sent it around the world.
A statement explaining the project said, “men suffer equally with women around low body confidence as many strive to attain a standard of attractiveness that is both ideal and often unobtainable and, as this report shows, driven by cultural perceptions and advertising ideals.”
The site claims that 40 per cent of men they surveyed feel anxiety around their bodies, and felt pressure from TV and magazines to have the ideal body. "This has negative effects on how they view themselves and others."
So just how do standards of beauty differ from country to country? See for yourself in a selection of the images below.