A Swiss chocolatier is trying to make that time of the month a little more pleasant – if not tasty – for women around the world.
Frauenmond or ‘woman’s moon’ as it translates into English, is a new variety of chocolate designed to help ease period related abdominal cramps.
It claims to do so with the help of "17 hand-picked organic herbs from the Swiss mountains" that have been specially compiled by a traditional Chinese medicine herbalist for their soothing and relaxing properties.
These are mixed in with mid-dark cocoa chocolate, which has being long associated with happiness itself thanks to the serotonin and L-tryptophan it contains.
"We want to make the menstruation days of women more comfortable," Former pastry chef and the brains behind the idea Marc Widmer, told local news outlet 20 Minuten.
He added that despite being designed with women in mind, the product can also be consumed by men.
Not yet in production, Frauenmond is being spruiked on Swiss crowd funding site Funders in a bid to raise 13,500 francs or AU$18,000 to get the chocolate brand off the ground. It is not yet clear where the chocolate will be sold or whether it will be allowed into Australia as the 17 herbs are not named.
Of course this isn't the first time herbs have been used to relieve period pain, with Whoopi Goldberg launching a line of medicinal marijuana products targeted at menstruating women earlier this year.