Menstruating is a natural part of a woman's life. But in spite of being such a run-of-the-mill bodily function, many people still find the mention of a woman's period to be "gross".
That's where this new music video comes in. Called 'I Got That Flow', it's a track by Aussie comedy troupe Skit Box that speaks to men who get uncomfortable every time a woman speaks about being on her period.
'I Got That Flow' features the stylings of Adele Vuko, Sarah Bishop, and Greta Lee Jackson rapping to a group of men who have just told them off for discussing their period and talking about tampons in public.
"Can't handle the natural blood I leak? But you watch violent UFC?" are one of the many pointed lines within the song that aims to highlight how unreasonable it is to find the menstruation process disconcerting.
“I can’t go on that first date, ‘cause I am dripping ovulate,” they rap.
The video also uses creative ways to depict blood on screen. They use red cough syrup, red washclothes, ketchup, and canned tomato juice.
Male backup dancers wearing a superhero-like costumes fashioned out of maxi pads and tampons.
Overall, the video promotes period positivity through comedy, dance, and a sick beat.
“If you think me talking about my flow is wrong, well that’s the whole reason why we wrote this song. It’s here and it’s gonna make our vaginas, look like that corridor from The Shining," they sing, describing an iconic scene from the 1980 film.