This video isn't just bad ass or inspiring, it's a great example of a brand making the most of its sponsorship.
By
Zela

28 Mar 2016 - 8:55 AM  UPDATED 16 Jul 2016 - 7:15 PM

Sport apparel brand Under Armour signed a deal with USA Gymnastics agreeing to supply all performance apparel, footwear, and accessories for the USA Gymnastics athletes, coaches, and staff for the next eight years. It's the first time the brand has sponsored a summer Olympic sport's national governing body. 

Then they produced this video - and it's had over 2m views. 

It turned out to be a good move for Under Armour with the USA selecting one of the strongest teams ever as they prepare to defend their team gold medal in Rio. 


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