An organisation that promotes positive images of women in action sports is changing the way the industry thinks about gender.
Mikey Nicholson

6 Apr 2016 - 11:55 AM  UPDATED 6 Apr 2016 - 12:00 PM

What better to way to challenge societal norms than by creating a project that supports positive images of women in action sports. At 28, Valeria Kechichian started the Longboard Girls Crew in Madrid as a means to quit alcohol and other bad habits while also giving women an opportunity to engage with the extreme sports she loves.

Kechichian says, “Since childhood, women are taught that being pretty and a good girl is what really matters. Meanwhile, boys are taught to get dirty and try new things.”

“That’s one of the fundamental reasons why, until now, there have been fewer influential women in action sports.”

“Longboard Girls Crew promotes women in the sport and puts female riders in the spotlight.”

“Our ambassadors in 80 countries share their videos and their experiences, no matter their age, race or religion. And the more united we are, the stronger we become.”

The Longboard Girls Crew has a simple message: “We stand strong with our values: empowerment for women, camaraderie between each other, inspiration through exposure and authenticity: We’re real women, all shapes and colours doing something we love.”

You can learn more about the Longboard Girls Crew and Valeria Kechichian via her TEDxIEMadrid Talk: