We dare you to watch the new Nike campaign and not be inspired.
Erin Byrnes

26 Jul 2016 - 7:30 PM  UPDATED 26 Jul 2016 - 7:30 PM

Nike has a history of putting together phenomenal advertising campaigns, and their latest is no exception.

Their new  celebrates India's female athletes such as squash player Joshna Chinappa, hockey player Rani Rampal, cricketers Harmanpreet Kaur, Smriti Mandana and Shubhlakshi Sharma, and footballer Jyoti Ann Burrett.

We’re digging this campaign hard, and not just because it looks cool and has a rad soundtrack - but because it showcases women actually playing their sports, not just looking good while lacing up their shoes.

It’s undefined by gender - you could place male athletes in the same scenes and it would look no different.

We see female athletes in the street kicking soccer balls, playing picking up basketball, and duking it out in the boxing ring, throwing the spotlight onto women doing what they do best.

Check it out below: 


For all the latest #WomenInSport articles, videos and updates at SBS Zela like us on Facebook and Twitter

Fitness or fashion? The changing face of sports brand marketing
Sports wear is now just about much as about fashion as it is function. So how are the major brands responding?
WATCH: prepare to stop what you're doing to find the nearest gym
This video isn't just bad ass or inspiring, it's a great example of a brand making the most of its sponsorship.