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Former NRL superstar, Jamal Idris and his brother have launched new and revamped culturally relevant funeral products for Aboriginal and Torres Strait Islander communities across the country.
Youpla, the name of the new company, is actually a reincarnation of the former Aboriginal Community Benefit Fund, also known as the ACBF Group.
ACBF is a 25-year-old funeral expenses benefit provider, with 95 per cent of its customer base being of Aboriginal and or Torres Strait Islander heritage.
NITV radio caught up with the three men behind Youpla (Jamal Idris, Isaac Simon and Bryn Jones) shortly after they launched the business several weeks ago.
“We bought it back in order to put it back into community hands”, Jamal Idris says.
Youpla is operated as a family business, with Jamal and Isaac working together to provide culturally relevant funeral related expense products that consider and support the needs of Aboriginal and Torres Strait Islander peoples as they navigate ‘sad news or Sorry Business’.
“Youpla to me is an empowering cultural message, founded upon trust, family and togetherness. Our claims process and how we support our members when a family member passes away is one of our most important, unique and valuable aspects of our business,” Isaac said.
Isaac and Bryn have bright plans for Youpla and have spent the past six months traveling to communities to meet directly with their members and listen to their needs.
“The group has successfully been operating for the past 25 years, and my aim is to build on this to ensure our mob living within urban, rural and remote communities have access to an equitable and culturally relevant products.”