It looks strange and super nerdy. But when you speak with the book's creator, Soren Dahlgaard, you find out that actually there is quite a bit of meaning to the madness. For Soren Dahlgaard, it's about the saying that "art must seduce", as he says: "Art should talk to you. It should start a conversation."
And this what a big lump of dough thrown in the face has turned out to be good at.