WipeHero is a waterless carwash. (Supplied)

WipeHero is a waterless carwash that comes to you.  

SBS Small Business Secrets, Justin Sungil Park
Published on
Saturday, April 1, 2017 - 23:56
File size
2.1 MB
4 min 36 sec

Reza Keshavarzi has developed an environmentally friendly way to wash a car.

"We've developed a waterless technology which allows us to wash cars anywhere, anytime. We started off with a product and we turned it into an online tech platform which allows to make this product accessible."

The business, WipeHero, is like an Uber for carwashing.

"So instead of you wasting your time and our precious water resources, with a press of a button we'll send someone to your house, work office or wherever you are and get it washed on the spot."

The business was self-funded, with a little help from the bank, and is less than a year old.

It has just won a $100,000 grant from the New South Wales government to assist with research and development and marketing.

WipeHero co-founder Farid Mirmohseni told SBS the building partnership grant he received supports potential high-growth, job- creating businesses.

"It was for start-ups that had an IP attached to the startup, enabling them to accelerate that growth, and mainly for start-ups that were creating a lot of jobs," he said.

"One of the components for our business is a lot of contractors which we use."

Mr Mirmohseni said winning the grant took time and a number of interviews, but accessing information about it was straight forward.

"We went through a program called Incubate which is a start-up accelerator at Sydney University, and through that program we got exposed to different options we could apply to for government grants."

An exclusive survey conducted by Sensis for SBS found only 28 percent of small business owners think that it's easy to find information on government grants and incentives.

It found 39 percent of owners find it hard, while one-third aren't sure.

Tim Cotter, regional manager at AusIndustry, said the government has been working to make access to information easier.

"Over the last few years in particular, the government has made an effort to have all the information on grants at both the federal and state level available in the one location. So is now a one stop shop for all the information on grants and assistance that's available.

He said that assistance is also available in-language.

"We do have a really easy and quick link at the bottom of the website which enables you to change it into your local language which then gives information one translation services which are available."

An instant chat facility is also available.

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