SBS announces 2016 Tour de France broadcast partners

Thursday 30 June, 2016 

News Release

SBS today announces Å KODA, Colonial First State, OFX and Optus as broadcast partners for the 2016 Tour de France.

In its 26th year of broadcasting the Tour de France, SBS presents comprehensive multiplatform coverage of the world’s most iconic and spectacular cycling race.

From July 2 — 24, SBS has over 200 hours of coverage. All stages of the 2016 Tour de France are LIVE and exclusive on television, online and mobile devices, plus twice-daily highlights programs and daily stage replays.  

Adam Sadler, National Television and Digital Sales Manager, SBS Media said:

“With cycling now one of Australia’s largest participation sports, we’re proud to be the exclusive broadcast partner of the Tour de France. The race has been described in the sporting world as the line between insanity and genius. The Tour de France is not only a legendary race but also showcases some of the world’s most beautiful heritage sites and tourist destinations for our non-cycling viewers.

“Again in 2016, we see the return of marquee sponsors Å KODA and Colonial First State, and welcome new partners OFX and Optus. Scenic Luxury Cruises and Tours also return as our Taste le Tour partner for 2016.

“We have worked closely with all partners ensuring their brands are integrated throughout the broadcast which for the fifth year will be streamed across all devices.”
The SBS Å KODA Tour Tracker app returns, featuring live streaming, stage profiles, real time rider stats, catch-up video and the moto-cam feature where you can choose from multiple camera angles to view the race. Get the SBS Å KODA Tour Tracker online at sbs.com.au/tdf or download from the app store.

Å KODA have been the official support vehicle for the Tour de France for 13 years, and have supplied over 250 cars to provide vital support to the peloton. This year Å KODA are offering the rare chance to see an official Tour de France support car throughout the month of July in Å KODA showrooms around Australia. SBS and Å KODA are also giving one lucky cycling fan the chance to win their very own support car – a Å KODA Superb. Go to sbs.com.au/tdf for more details and to enter.

No one can understand what a Tour de France cyclist goes through like a 12-time Tour competitor. In ‘The Next Stage’ brought to you by Colonial First State, SBS commentator and three-time green jersey winner Robbie McEwen brings an insider’s look at what it takes to get ready for each day’s race, team strategies, and the course challenges ahead. Watch online at sbs.com.au/tdf or tune in to the 5pm evening Tour de France highlights on SBS.

Ever wondered what it’s like to be a world champion cyclist? Join the Q&A with TDF champion Robbie McEwen across any social platform with the hashtag #CFSAskRobbie and Robbie will answer as many questions as he can from his own handle @mcewenrobbie, thanks to Colonial First State.

This year, fans will have the opportunity to Facebook LIVE with Robbie McEwen, thanks to Colonial First State. At three key stages during the Tour, Robbie will be turning the tables on our cycling fans and asking them a question live on the SBS Cycling Central Facebook page. Entrants with the best answers will share in $15,000 worth of prizes thanks to Colonial First State.

Cycling is all about stats. Speed. Position. Accuracy. For the first time ever, OFX is the Official Statistics Partner for the Tour de France on SBS. OFX will ensure Tour fanatics have the latest, most up to date and most accurate numbers they need to follow every detail of the race. 

OFX will bring the most interesting info to cycling enthusiasts throughout SBS’s nightly broadcasts with Tour Facts, bought to you by OFX.
OFX is also hosting Tour de France Pop-up events in Sydney and Melbourne where cyclists can join Olympians Katherine Bates (Sydney) and Scott McGrory (Melbourne) for a barista coffee, massages, tune-ups and to catch the latest Tour de France action.   Join the conversation #orangeisthenewyellow.

Enjoy the spectacular French countryside the riders speed past with the Scenic Taste le Tour competition. SBS and Scenic are giving you and a friend the chance to win an all-inclusive, luxury 11 day Seine river cruise. Go to sbs.com.au/food to enter now.

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