Community service announcements

SBS allocates free airtime for Community Service Announcements (CSAs) and other important public messaging on its linear television channels. This is governed by the SBS Charter, the SBS Code, and a range of policy and strategic frameworks including guiding principles for the responsible use of Artificial Intelligence (AI). Section 4.3 of the SBS Code guides how this limited airtime is allocated.

Please read this explainer document (CSA How to Apply Information) before requesting a CSA through the Request Form here. Requesters must disclose the use of AI generated content to SBS through the Request Form. Messages that strongly promote a commercial entity or the interests of an individual, either directly or indirectly, do not qualify as a CSA.

If your organisation is experiencing financial hardship and your TVC asset is available, you can submit a Request without a ClearAds number for review before you gain clearance through ClearAds.