SBS donates $2 million worth of television airtime to charity

Media releases

22 January 2009

SBS will create a Foundation to be custodian of $2 million worth of television airtime which will be donated to support charities and charitable causes, SBS Managing Director Shaun Brown announced today.

“While SBS has always been a strong supporter of charities, the SBS Foundation will ensure that our support truly makes a difference to the aims and ambitions of a small number of not-for-profits,” Shaun Brown said.

“SBS will dedicate significant airtime and resources towards a more targeted television campaign for a select group of charities who have a synergy with SBS’s Charter.

“A dedicated SBS committee will assess each application against published criteria and choose the charities that the SBS Foundation will support for a 12 month period.”

SBS today released guidelines and called for applications from charities interested in getting support from the SBS Foundation. SBS will select partners across a range of categories including:

  • Creative/Arts
  • Multicultural
  • Indigenous
  • Environmental
  • Health
  • Regional
  • Sport

Applications for support from the SBS Foundation close at 5pm on Friday 27 February 2009 and the successful charities will be announced before 1 April 2009.